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At PageDNA we know that not everyone always has the time or resources necessary to build sites or individual items for their customers. To help fill that need we offer a feature we call Production Services.
Productions Services is where a dedicated staff at PageDNA can build items and/or sites for you using your requirements and your artwork. It doesn't matter if it's a single static item or an entire site with a wide range of different products. We'll work with you to address your customer's requirements. Approximately 20% of our clients use this capacity from time to time... some clients use us exclusively to build all of their ordering portals.
That being said, there are a couple of things we can't do. While you can use the PageDNA system to set up a Business to Consumer (B2C) site, our Production Services team cannot do that for you. We also are unable to provide you with business consulting or the creation of custom artwork.
Obviously the specific cost of production service work is going to very greatly with the amount and complexity of the work you need done. However, we've provided some guidelines and an example below. This should give you a general idea of the cost structure and how it might relate to the type of work you're considering having done.
Typical Production Services Rates
Creating a site - $300 - This includes the standard configuration of a site as well as modifying the look and feel to match the company's logo or color scheme. It also includes adding additional features such as address lists, approval structures, billing and shipping options, mailing options and more.
Artwork preparation - $75/hr
Corporate ID items (letterhead, envelopes, note cards, etc.) $50 - $100
Business cards $50 - $150
Static items (Items which do not require any imprint) $15 each
Postcards and Brochures $250 and up
The example below shows a cost estimate to create a typical Profile site that includes 3 business cards, 2 envelopes, and 3 letterhead with 1 letterhead as a static second sheet.
Site creation - $300
Add Profiles - $250 setup
Add 3 business cards - $200 -- $100 for first $50 each for following 2 (price reduced for code reuse)
Add 2 letterhead - $70 -- $35 each
Add 1 static letterhead $15
Add 2 envelopes - $70 --$35 each
Estimate Total $905.00
How do I schedule a Job, get a quote, or find out current turn-times?
If you have a current or potential project, please email
<support@PageDNA.com> as soon as possible.
How long does it take to get my work done?
Expected production turn around times are quoted at the time of booking. The normal production time for a full site like the example about is 10 - 15 business days, starting from receipt of final artwork and agreement to price and terms to the time the site is first ready for review.
Production bandwidth is limited and generally has a scheduling backlog. Production is filled on a first come first serve basis with jobs that have complete art and spec as well as production agreements in place being scheduled first. Lead time does vary depending on work load and job size.
Many times small jobs can be slipped in with larger jobs while questions are out for review. Its not always possible however. Please plan on lead times of 5(minimum)-10 business days for production work. Larger jobs will require additional time.
Actual turn around times can very depending on current workload, total number of items to be built and complexity of the work to be done. Other factors can also affect turn around times and should be discussed at the time the request for a quote is made (e.g. certain integrations can require additional time to complete, due to testing needs or outside dependencies).
Can I rush my project?
In most cases rush production can be purchased for two times the original quote. With rush jobs a site will typically be ready for first review in six to ten business days. Adding items to an existing site can be done in five business days for most items.
How to Request an Estimate for Production Service Work
Engaging PageDNA's Production Services team is done in two steps and may require input from a range of different people from within your company depending on who handles each aspect of your business.
The first step is to request an estimate. To do this you'll need to fill out a simple one page form that will ask for some general information. Your responses will go to our Production Services team who will evaluate the overall scope of the work you need done and provide you with a rough estimate.
Here is the form to request an initial estimate: http://www.nationsprint.com/hub/docs/samples/spec_sheets/Estimate_Request_Form.pdf
How to Get a Full Quote for Production Service Work
Each chapter and each section needs an id. Our policy is to use the title, but then all lower case and all spaces replaced with dashes. An id cannot have spaces.
After you've submitted a request for an estimate ( http://www.nationsprint.com/hub/docs/samples/spec_sheets/Estimate_Request_Form.pdf) and received a reply from the Production Services team at PageDNA, you'll be asked provide additional specific details about your request. This will help to evaluate your requirements and provide you a quote and turnaround for the work you've requested.
In order for PageDNA to be able to create the site you want we need as much information as possible. This will not only help ensure that the site turns out correctly, but also help prevent the need for multiple change requests that could affect the ability to hit your budget and timeline.
Depending on the site and the types of items you need created there are different forms that you will need to complete. The first form covers the overall site information. The other forms address the details about Profiles and variable or static items such as business cards, letterhead, envelopes, postcards, etc. The rule of thumb should be one form for each item type you need.
We've provided links to each of those forms here. You can choose to print out the webpage for each and fill them out by hand or download the PDF or text versions of the forms and complete them on your computer before printing and faxing them to us.
When you have completed the Site Configuration form and any other other forms that relate to the work you need done please fax it to 206.407.3216, attention: Production Services.
Checklist of Items for Production Services
Think about all of the things your customer needs for their site. Did you fill out a form for each of the different item types they want? Here is a checklist that might help:
▢ Site Configuration
▢ Profile Configuration
▢ Business Cards
▢ Other variable items
▢ Other static items
How to Prepare Artwork for use by Production Services
PageDNA prefers to receive files in Illustrator, Quark or InDesign formats. We're an Apple Macintosh shop and prefer Mac native file formats whenever possible. PDF is NOT a preferred format for artwork templates since it can often be a locked file.
Ideally, artwork should be saved as follows:
-Illustrator 8 EPS format (Not Illustrator native)
-no preview included
-all fonts embedded
-bounding box defined correctly
To make sure that the bounding box is defined correctly check to see that it's a Stroke-less, No Fill rectangle defining the size of the file that should be sent to press including the bleed if any is used. For example, a standard business card without a bleed would typically have a bounding box of 3.5" by 2".
Make sure that there are no hidden EPS elements outside this bounding box, including invisible parts of images. A quick way to check this is to use the Select All option in Illustrator and visually inspect the art. Also look at the Transform window to ensure the height and width are correct.
In most situations you will want to provide a one up imposition for each side of each item, with each in their own file.
For a more detailed discussion on this topic please see our documentation on artwork preparation at this link: http://www.nationsprint.com/hub/docs/html/SpecificationForms/artwork-prep.html
Sending Files to PageDNA
In order to get your files to PageDNA you'll need to compress them in to a .zip or .sit file. Create a folder with your prepared item artwork templates, any required fonts, and any other supporting artwork such as sub-logos or linked files. Compress this file using a utility such as Stuffit or the file compression built in to the Macintosh or Windows operating systems.
When sending fonts please only use Stuffit to compress the files. We've discovered that sending them in a .ZIP format doesn't work. The font files will show up as "0 Byte" files.
There are three different ways you can get your files to us. The first is to send them via email to support@PageDNA.com including a note that these files are for your Production Services quote. If your files are larger that 5MB you will need to send them in individual emails, each no larger than 5MB.
The second way to get files to PageDNA is to send them via FTP. You can contact us at the email address above for details.
The third way is to physically mail them to us at the address listed below.
206 1st Ave South
Seattle, WA 98104
Attention: Production Services
Getting the Work Done
After our Production Services team have received your completed Project Requirement form, your approval of the quote, and your artwork files the work on your site or items can begin. As noted above, the expected length of time the project will take depends on upon the size and complexity of the project requested.
Inevitably there will be questions along the way that our team will need you or your company to answer. These are often technical in nature. When providing us with contact information in the Project Requirement form be sure to include the name, phone number, and email address for someone who is knowledgeable about the project and has the authority to make decisions if required.
Reviews and Revisions
After our Production Services team has completed the requested work you will be asked to review the site or items and verify that they meet the specifications as they were laid out in your Project Requirements and that it meets your customer's needs. If there are revisions that need to be made then this is the time to voice those requests.
Now that the project is finished and approved the site or item will be made Live in our system, meaning that your customers will be able to use the site or place orders for the item. This constitutes the completion of the project.
Making Major Adds and Changes to Your Live Site
It's bound to happen, you've had a customer site up and running for a while. Everything is going smoothly and your customer is happy. Then one day they come to you and announce that they've decided to rebrand themselves and all the collateral that you've been printing for them now has to have the new company logo. Our Production Services team can help you with that too.
Since the site is live, this is considered a major change and will need to go through its
own scoping and estimating process. To do this send an email to
and outline the type of changes you need made along with any artwork or other files
required. Our team will review the request and then contact you with a quote for the work.
How to Get Support for Your New Site
If you have questions about your new site or about other features PageDNA offers there are two different support options available to you. The first is to visit our documentation pages at: http://www.nationsprint.com/hub/docs/
The other option is to contact our support team by email. They can be reached at:
Mass Orders can be placed by PageDNA employees using a spreadsheet provided order information. This process is very involved, and requires a lot of preparation before a mass order can be placed. It's also considered a high-touch service, and may require a lot of back and forth communication in order to get it right.
In order to place a mass order, you will need to fill out a spreadsheet with column headers that are labeled with each field used in your item. Every row in your spreadsheet needs to be filled with all the data for each individual order. All of the fields must be filled in, not just the fields that contain variable data.
We've created a sample spreadsheet that you can review. Download it here.
Columns headers should contain labels such as the First and Last Name and email requester fields, quantity, approver, and item tag. These following sample fields would have the following column headers(description of each is on the right):
login_name_first --> Requester First Name
login_name_last --> Requester Last Name
login_email --> Requester Email Address
item_tag --> Item Tag
qty --> Quantity
mgr_email --> Approver(in order for the user to see a proof in the approval step, this email must be the user's email)
Also, all variable imprint fields that need to pass to the item will need their own columns as well, such as name_first, name_last, card_title1, ph1, card_email, card_street1, etc. Additional fields may be needed.
For further assistance with placing mass orders, email